Google justifies the launch with this statistic: there are approximately 400 million entrepreneurs across 54 countries, and 69 million early-stage entrepreneurs offering new products and services. The company says it will focus on three key areas:
- Partnerships with strong organizations that serve entrepreneurs in local communities.
- Google-led programs to bring our teams and our tools directly to entrepreneurs.
- Placing relevant Google tools in the hands of startups as they are getting off the ground and ready to scale.