Three Marketing Moves You Need to Make Now
Learn the three key marketing decisions you need to make early in your organization’s development about: why you exist, what you do, and how you make a difference. Plus a “bonus” move that will help create success. Facilitated by Jeff Pope.
Jeff holds an MBA from the Kellogg School of Management at Northwestern University. His career includes stints as a consultant at KPMG and as a marketing manager at Pillsbury. After Pillsbury he co-founded a research and consulting firm based in the Twin Cities, which worked worldwide with Fortune 100 companies like Procter & Gamble, Coca Cola, Apple Computer, and Bank of America.
How to Pitch an Idea & Make Your Message Stick
As an entrepreneur with for-profit and non-profit experience, Kristin Geer knows how difficult it can be to get your foot in the door of potential donors, investors & clients. In this Learning Exchange, she’ll share techniques that work to book those important meetings with decision-makers. She’ll also show you how to create powerful presentations that will “wow” them and lead to action. Finally, she’ll share valuable strategies to get your message to the masses without paying a dime for advertising. Facilitated by Kristin Geer.
An Emmy-award winning investigative reporter, Kristin Geer left television news after she was diagnosed with ovarian cancer in 2005. She founded the Cancurables Foundation, a nonprofit that raises money for cancer research under a “mission-to-marketplace” business model. In addition to her nonprofit work, Kristin also started her own television production studio, successfully producing regional and nationally syndicated television shows such as Kent Hrbek Outdoors, Blueprint for Green and the Gopher Coach’s Shows. She has produced commercials and videos for major corporations such as Cargill, 3M, Cambria & KLN Enterprises. Kristin lives in Edina with her husband Brad and 4-year-old daughter and is currently in the process of launching a new Faith-based social entrepreneurship venture.
Armstrong to Zimbabwe: Bringing Creative Ideas to Life
Making dreams become reality is one of the most difficult things we’ll ever do. Yet entrepreneurs are faced with this daunting task every day. Come to this brief session that will focus how to make ideas become a tangible reality. Facilitated by Eric Hughes.
Eric is currently Sr. Director of Product Development at Caribou Coffee. Prior to Caribou, he spent nine years leading the product innovation process around Dairy Queen’s food and treat business segments bringing to life ideas like the FlameThrower GrillBurger and S’mores Blizzard Treat. He currently resides in Edina, Minnesota with his wife Megan and children Brennan, Eleanor, and Jane.
How to Create a Strategy that Works
This Learning Exchange will focus on developing a simplified approach to ensure a successful strategic plan for your organization. Strategy in it’s simplest form is choice. Simplified choice will decide the direction and success of your ideas. We will discuss and challenge these concepts as they relate to the future development of your company. Facilitated by Kevin Kickhaefer.
Kevin leads the national sales and distribution efforts across all segments and markets for Bloom Health. Kevin brings unique skills to Bloom Health having led national sales and new business initiatives for several fortune 500 Companies, being recognized nationally for leading the country in sales for both CIGNA Healthcare and Aetna Chicago. Kevin has presented at National Conferences on topics that cover private exchanges, defined contribution for health care and wellness initiatives for employers. Kevin has a B.S. in Finance & Accounting from Kansas State University. In his downtime, he manages a cattle ranch in Kansas and enjoys working out, golfing and spending time with his wife Suzanne, son Ty and daughter Chase.
The Importance of Partnerships
Forming strong, strategic partnerships is critical for success. Dig into all types of partnerships, from simple networking to strategic alliances and everything in between. No one gets started or succeeds alone. Facilitated by Paul Bertelson.
It’s hard for Paul to believe that a volunteer effort as a teenager showed him his purpose — a lifetime of ministry. As founder and CEO of YouthWorks! Inc, his life’s journey is a path that thousands of youth choose every year after experiencing a YW mission trip. Paul is the CEO of Real Resources, the umbrella that covers Youthworks!, Youth Specialties, Youth Enterprises, and Big Stuf Camps. Paul also volunteers as a leader for YoungLife Capernaum.